The Guided Thinking section is a collection of some short papers that provide insight into our view of a variety of topics.   All content is copyrighted by Tim Brady and Guided Star Consulting.   We allow links or duplicate use of all material without advance notice as long as our authorship is clearly marked through the following notice.   We appreciate being informed of its publication.

“Copyright 2005 - 2008.   Tim Brady and Guided Star Consulting.   This information is meant to circulate and may be freely disseminated, in whole or in part, provided that this notice is included.   This material may be used with the condition that all rights, including copyrights of translated material, remain with the original copyright holder.   Further information is available through www.GuidedStar.com.”

Guided Tenets

Guided Star embraces a philosophy we call Enlightened Business Management, and we've embodied the essence of that into the Guided Tenets.   It is the way we run our business, and suggest it as a template for success.   The Guided Tenets address the notions of Alignment, Surfing the Change, Putting Your Best Foot Forward, Fearless Flexibility, and Doing the Right Thing.   We humbly present the Tenets for your consideration.

21st Century Marketing

We talk about how Everything has Changed.   21st Century Marketing is our Manifesto that looks at the summary discussion of what is changing and how, and what is required if you’re to make the most of that.   Be forewarned, it requires embracing the Change in a total immersion.

Compensation Rules!

Part of the Change is getting into Alignment with your Customers and your Employees.   This is an in-depth discussion of how to affect the latter through compensation plan changes that hold the keys to unlocking the next great wave of productivity gains.

Bone-Headed Award for Marketing

We’re consumers too, and we love a good rant!   Accompany us on awards night and help us spear wrong-minded institutional indifference to the consumer.   The next revolution will be led by the empowered consumer.   Join in as we tar and feather the winner of this dubious distinction.

Join The Ranting

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