Frequently Asked Questions
I’ve never worked with a “consultant” before. Can you help me understand how that works?
It all depends on your goals, really. In our first (free) conversation, we’ll talk about what those are and I’ll see if I can help directly, or if not, point you in a good direction. Then we’ll look at how big that project is.
Sometimes the first project is a really deep evaluation and sorting through options. I offer the Marketing Project Engagement for those folks – it’s a discounted bundle that gives us time to work toward your goal.
My general approach is to look for small things we can start with – the ones that would have the highest impact at the lowest cost, and then you can decide if we’re a continuing good fit and if you want to take the next step. I’m always happy to step back and just coach you; that works for many because marketing budgets may be limited.
Meanwhile if you have that bigger project – maybe designing/defining a website or starting a Google AdWords marketing effort – we’ll have a discussion about the scope of the project and define my involvement and get to what it’ll cost.
So, in short, the relationship works as you want it to.
Bottom line it, what will this cost?
In very small does, I work on an open-ended hourly basis with a rate of $100 per hour. But when we have an ongoing relationship, the Marketing Project Engagement offers you a discounted rate in four hour blocks for a $250 investment.
Either way, if we’re doing advisory-type stuff where you want to call on me as needed, we can bill hours and use it on projects over the year.
For larger projects, things like the complexity of the work and who will be doing it (sometimes I bring in specialists or refer you to them) and how big the project is will all factor in to determine the rate.
Let’s talk . . .
My marketing budget is all but nonexistent. Can this really make sense?
Yes, it can make sense. You’re in the well-known small business catch-22 and it’s the most common of dooming mistakes; not planning for the means to fully set yourself up in business. You must step carefully, to be sure, but ultimately, you’ve got to make investments to accomplish much more than the slow grind of word-of-mouth marketing.
Let’s look for the cheap and easy ways. And more, let me help make sure you’re not taken advantage of out there. There are some horribly over-priced offerings and folks preying on what you don’t know. If only for an hour to be a check on that . . . And let’s make sure you at least know what and how to step into marketing when you can.
My Blog might go a long way in giving you insights at no charge, as well.
What can you do and what can’t you do?
Great question and always the challenge when so many may know more than you do. I’m pretty expert at seeing the big picture and being a guide, if nothing else. And there’s plenty I can do and plenty I can’t . . . and I’ll be quick to let you know where that line is for what we’re talking about. But there’s 35+ years of experience here, 25 of it in the tech sector. See the Services page for more details on some of what I can do.
So, when it’s beyond either my skill set or time availability, I can possibly be of use in two ways. One is to refer you to a trusted freelancer or partner firm that I know. We’ll figure out if it makes sense for me to manage them for you or if that’s something you’re equipped to do. Alternately, I might be able to interview your prospective vendors or review quotes and give you more educated feedback on whether they’re as good as they say they are.
Whatever makes sense and however I can be of service.
What payment methods do you take?
You can either send me a check in the US Mail or I can send you a PayPal invoice which allows you to use a secure account with them to use your credit card or bank account for payment, pretty easy stuff and I pay all the fees.
We looked deeply at all the e-commerce methods to set it up online here for you - and I really wanted to brush up on that ever-changing world for my clients too - but in the end decided we didn't really expect the volume or need to have e-commerce. If I start expecting to sell a bunch of T-shirts or something, that may change. 🙂
What’s your availability?
Availability is ever-changing, depending on how many other projects I have going and how big a one yours is. If you know you want to do something, let’s talk soon as it is not uncommon for me to have to put you off some weeks to work you in.
I’m working at a comfortable pace these days and I, and my efforts, are better for it, so I won’t take on too much.
Do you have references?
Many know my work and my reputation from the print publishing days of Be Well. If I’m new to you, check out my People Say page of testimonials and if needed, I can get you in touch with folks that know me, the results, and my integrity.
Can you do work on-site?
Yes. Being that home is in Sarasota, Florida, regional travel is where I can be on-site without significant charges. But there’s little we can’t do virtually, in my experience. That all said, I’ve gotten on planes many times for clients with big projects.
Do you have hours when you’re available?
If you’re asking when can we have a first call, please Contact Me during business hours. If, in the process of working with you, you need to talk before or after business hours, that’s easy to arrange with a day or two’s notice.
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