Marketing & Market Research




Brand Creation and Corporate Marketing
   

Core Marketing services.   Fresh approaches, unafraid to break maybe more than a few rules.   Two keys points.   Understand your target prospect.   Then, launch, or rebirth, a Brand or Corporate image successfully by making sure it reflects the organization.   Honest and accurate communication of who and what you are is often the cleanest, most effective marketing.   When you want to manifest something that’s truly special.

 

Rogue Corporate Marketing 

Augment a Corporate Marketing group that is too busy, unable to work to your pace, or unwilling to try something new.   We specialize in small, outsourced projects that get done before the corporate meetings could be scheduled.   And get results that excuse your impatience.   Rogue Marketing is our term for it, but it gets you the attention you deserve.

 

Advertising Campaign Design and Management

Craft the message to create your following.   More non-conventional than not, we’ll offer options to get attention and convey the difference.   C’mon, don’t be afraid.   From traditional placements to new media, we’ll then put it where it needs to be to get something started.

 

Market Research and Forecasting

Tired of the conventional analyst’s marketing-speak?   We deliver no-holds-barred reports on a custom, made-to-order basis.   Careful what you ask for, you just might get it.

 

Customer Perception Study 

The biggest step towards Self-Knowledge.   We’ll tell you in short order what they really think of you.  

 

Competitive Review 

Like no other.   Objective, no-BS comparisons that help you know where you are.

 

Defining Marketing Differentiation Opportunities  

We’ll carefully research or review and create or hone your competitive differentiation.   Now it’s time to create your disarming difference, and find ways to tell the world about it.

 

Corporate PR 

Identify key analysts and influential information channels and work to maximize your exposure.   Uncover non-traditional means of bypassing them and going straight to the market.

 

Internet Advertising – Pay-Per-Click Campaign Design and Management

New Media.   Way too much hype and little understood.   It’s just advertising folks and it’s still about getting in front of the people you want to get to.   But New Media does offer unique audiences that were never before reachable effectively.   Let us help you find the right online venues for you.   And one of our favorites is Pay-Per-Click, the phenomenally growing, fast changing world where you only pay when they click through to your website.   We’ve helped customers spend tens of thousands of dollars last year for wonderfully targeted, qualified prospects they could never have reached any other way.   Let us show you how it is easy to get started and inexpensive.

 

Graphic Design 

Pure graphic representation alone can carry the message.   We offer Visualization services from simple logo development to powerful integrated graphic statements.   From brochures to complete corporate look-and-feel, and anything in between.   Let our artists reflect your essence and attract your audience.

 

Marketing Writing Projects

From short copy to manifestos, let us help you keep your audience awake and reading.  

 

Guided Star Consulting offers high-impact Marketing, Sales & Business Consulting services

Guided Star – Be Different, Get Followed

© 2005-2008 Guided Star Consulting and Tim Brady – All Rights Reserved

Marketing is no longer fooling people, as that will never last, but clearly communicating your essence, that they may know you and follow you